The Discovery Stage (Be Ready to answer a landslide of questions)
It all starts with research and understanding of the target audience. We analyze your competition and conduct interviews, surveys, and testing to understand the desired user experience.
The Definition Stage (Building the blueprint)
Using all the insights from research, we know what the needs, behaviors, and paint points of your user persona are. Then we apply logic to structuring the information architecture and map the user journey to identify the potential roadblocks.
The Ideation Stage (Populating the Drawing board)
We brainstorm creative solutions for the problems identified and create mock-ups to visualize the concepts. We alpha-test these mock-ups to gather feedback and iterate the design.
The Prototype Stage (Calling the beta testers)
Adding more details to the initial design to test for user experience and functionality. We conduct usability testing, gather more feedback, and develop the imagery and typography.
The Testing Stage (Validate & Finalize)
We make sure that your website/app can be used by everyone, regardless of their ability, and that it functions as smoothly across devices, and once we're happy with the polishing of this gem, we finally hand it over to you.